15. Mise-en-Scene: Casting, Location, Costume and Props of my Music Video

Casting: As explained in the synopsis of my video, I have decided to change the casting from what would be the band members to casting a real couple to play a couple on screen in order to give the video more of a narrative and meaning while at the same time as being fairly abstract in the way that it will just be shot as a 'day in the life' of this couple. The performance by the couple will be important in communicating the style of home movie, also communicating the theme of nostalgia, as well as the theme of love.

Props: I was not planning on including any props into my film as it is very candid and I want it to feel like it is being stripped bare without adding layers and layers on mise-en-scene so to speak.

Location: The location that I picked for my music video was the cliffs and seafront of Scarborough's North and South Bay. I chose this location because it is where I used to go as a child, so I knew the area for one but also it has sort of meaningful personal value to me and so does the song so I knew filming a 'day in the life' style of video here would fit and also motivate me because its what I want to do and where I want to film it. 

Costumes: The costumes for my music video will be typical modern indie rock, i.e. a lot of denim, black jeans, Vans shoes etc. The couple that we have chosen to cast in our music video already style themselves in the indie fashion so this makes it slightly easier in terms of costume as it will be their own clothes.  Below are examples of a male and a female modern indie rocker, this is the style that my music video's costume/aesthetic will be modeled around.
















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Cast List:

• Male in couple             Matty Laws
• Female in couple         Nellie Buttifant

14. Animatic

13. Storyboard

12. Lyrics, Lyric Analysis and Lyric Timings

Firstly the title 'Liquorlip Loaded Gun' suggests some relation to alcohol abuse and how maybe in a drunken state the lead singer may abuse/hurt others around him. I feel that the lyrics reflect this perception quite well, I also feel that love is a fairly major theme in the song too.

11. Defining My Audience

The audience that I would say this particular band would be targeted at is aged around probably 16-25 for a general range, but also suitable for people 25+. The type of audience that I would want to attract is the sort of audience that go to gigs, not necessarily large/arena gigs all the time but more intimate rock/indie rock gigs, sort of in an underground music scene not known to most of the mainstream public. The video for our band would probably not be shown on popular music television stations like MTV, VIVA or even KERRANG! YouTube would be the main place to watch the music video. The style of my audience will be sort of modern indie, i.e. ripped black jeans, leather or denim jacks, Vans etc.

Mood Board:

 Social Demographic:

 

The social demographic that I would be targeting would be D: the working class of unskilled manual workers and E: the casual/lowest workers.

Class D: I would target this class as it usual consists of people in their late teens to early 20's that do sort of manual jobs. Indie bands like Blossoms and Catfish and The Bottle men don't charge that much for tickets to their gigs, this is what Brother Be would be like.

Class E: I have targeted this demographic for the same reason as they do not necessarily make large amounts of money and the fact that my band is an indie band means that they would not charge huge prices for gigs, albums, merchandise etc.

This is the sort of demographic to be constantly listening to indie music on their iPhones, iPods or on Youtube, also looking for the next gig to watch by the next up and coming indie band, drinking in traditional pubs, drinking draft beer like Carling, Coors and Ales like Black Sheep or Punk IPA. Their jobs may not me the highest paying jobs e.g. bricklaying, contracting, joinery and even students. Students would probably be the biggest part of the demographic for my band and products, students spanning from college/sixthform to university. The student life is suitable to this as most indie bands now are used on music sharing apps like Spotify and Apple Music, both of which have a discount price for students with student cards or NUS. Fashion would be fairly important to my target demographic as the new style of indie fashion looks for new more outrageous ways to state ones individuality through clothing, this is ofte reflected in the music that some bands make also.

10. Production Plan

9. Initial Ideas of Media Language

Cinematography:

• I would like to include quite a fair few panning and tilt shots in my music video, these would mostly be of the rural areas that I will be filming, e.g. forrests, beaches, cliffs etc.
• I will use many close-ups and extreme close-ups of the characters in my film, I will use these shots in order to create a certain level of intimacy and build an emotional relationship  between the audience and the characters on screen. I feel this would be effective as I know that the song I have chosen is quite emotional and has some powerful drops in it that do effect the audience emotionally, and I feel that with the right close up shots I can enhance the emotion of the song through them to make my music video have an effect on the audience. 
• I will shots like medium close-ups, tracking shots, establishing shots and others of this kind in order to create that home movie/day in the life feel to the video, These shots are conventional of this style as they give a sense of verisimilitude to the video as home videos are shot very informally, this is how I feel I will achieve this style of filming.
• Low angles will also be used in my music video as I would like to give the a message that love is strong reflected my intended theme of love. 
• All of these conform to the codes and conventions of indie music videos.

Mise-en-Scene:

• The costume of the characters in the video will be wearing typical popular indie clothing, the style will be more modern and more contemporary than that of the older indie styles.
• One note of performance that I would like to use in the music video from the actors would be to be looking into the camera as well as looking away from it, this is for two reasons: the first reason is that the home movie style of film obviously shows the people of film looking into the camera or else it wouldn't be typical home movie; and the second is that looking into the camera creates even more of a relationship with the audience of the video, this is because it could make the audience feel that they are looking  at them specifically.
• Setting/Location: The location that I would like to use for the music video would be the North and South Bays of Scarborough, East Yorkshire; this is a seaside town on the east coast of Northern England where the sun catches the beachfront nicely at certain times of day - given the weather of course. I has the perfect landscape i.e. beaches, cliffs, wooded areas, for what I want my film to look like, the rural areas also conform to conventions of indie rock videos as I discussed in post 3.
• The perfect lighting for my music video would be sunny with preferable clear skies, this is because I would like my video to have a happy tone to it as it reflects a fun day in the life sort of video, also the home movie style of video is typically shot in the sun to give a sort of positive, nostalgic feel. This is the feeling that I would like to get from my music video. Ocean Colour Scene's The Day We Caught the Train is a good example of this too.

Editing:

• The use of transitions will be crucial for my video i believe, the use of too many will ruin the continuity and verisimilitude of the home movie style, however, I would like to use some to go with the more self-reflexive aspects of the video to go with the breaking of the fourth wall, subtly making itself aware of the fact that it is only a music video while still being in-keeping with the home movie format and conventions.
• Visual effects: The visual effects are not so much effects like CGI, animation of special effects, but more in the way of colour effects and filters. In order for me to keep within this often-mentioned home movie format,;I am going to adjust the colour filter on my footage in order to so, I will give the footage more of a sepia filter i.e. a faintly orange tinge.
• The only way that  my video will wont be in-keeping with the desired home movie/day in the life format will probably its non-linear editing, as, conventionally, home movies are not editing and so they take on a linear format in the way that it tells the story as it is happening and it just goes in one line, but I would like to be more in touch with the codes of a conventional indie music video where the shots change from different locations in a non-linear format e.g. Blossoms' Getaway.