11. Defining My Audience

The audience that I would say this particular band would be targeted at is aged around probably 16-25 for a general range, but also suitable for people 25+. The type of audience that I would want to attract is the sort of audience that go to gigs, not necessarily large/arena gigs all the time but more intimate rock/indie rock gigs, sort of in an underground music scene not known to most of the mainstream public. The video for our band would probably not be shown on popular music television stations like MTV, VIVA or even KERRANG! YouTube would be the main place to watch the music video. The style of my audience will be sort of modern indie, i.e. ripped black jeans, leather or denim jacks, Vans etc.

Mood Board:

 Social Demographic:

 

The social demographic that I would be targeting would be D: the working class of unskilled manual workers and E: the casual/lowest workers.

Class D: I would target this class as it usual consists of people in their late teens to early 20's that do sort of manual jobs. Indie bands like Blossoms and Catfish and The Bottle men don't charge that much for tickets to their gigs, this is what Brother Be would be like.

Class E: I have targeted this demographic for the same reason as they do not necessarily make large amounts of money and the fact that my band is an indie band means that they would not charge huge prices for gigs, albums, merchandise etc.

This is the sort of demographic to be constantly listening to indie music on their iPhones, iPods or on Youtube, also looking for the next gig to watch by the next up and coming indie band, drinking in traditional pubs, drinking draft beer like Carling, Coors and Ales like Black Sheep or Punk IPA. Their jobs may not me the highest paying jobs e.g. bricklaying, contracting, joinery and even students. Students would probably be the biggest part of the demographic for my band and products, students spanning from college/sixthform to university. The student life is suitable to this as most indie bands now are used on music sharing apps like Spotify and Apple Music, both of which have a discount price for students with student cards or NUS. Fashion would be fairly important to my target demographic as the new style of indie fashion looks for new more outrageous ways to state ones individuality through clothing, this is ofte reflected in the music that some bands make also.