19. Music Video First Draft and Audience Feeback

Audience Feedback: 

I have recieved a fair amount of feedback from members/fellow students in the media department.

One person said that the casting of the couple was a good idea and matched well with the tone of the song. They also said that I should attempt fixing the amount of Camera Wobble.

I also wrote down feedback from a member of the Media Department itself, below are his suggestions of what to change in my video:

1. Add a dissolve into the 4th frame
2. Add 'home movie' style filter to the footage in the timeline
3. Cut the shot of walking from behind as it doesn't promote anything
4. Edit the close up of the waves into slow motion
5. Edit the some of the walking into slow motion
6. Dissolve the walking and standing shots
7. Cut the shots with a lot of wobble
8. Reverse/flip the 'car shot'
9. Create a slow motion motif by adding more in

This person also suggested an idea that I should create a sort of walking montage within the film in order to give my video stages to make it less dull in the middle. We have edited the video in order to make it less dull also using more fades and dissolves to smoothen out the editing making the cuts less harsh and sudden, I feel that this also reflects the tone of the song we chose as it is fairly slow and calm.

16. Health and Safety Assessment

This is the risk assessment table that I completed, it goes through possible situations/hazards that could put the different people on the set of the music video in danger and gives a sensible action that could be made as precautions in order to come out with a solution to that hazard.

15. Mise-en-Scene: Casting, Location, Costume and Props of my Music Video

Casting: As explained in the synopsis of my video, I have decided to change the casting from what would be the band members to casting a real couple to play a couple on screen in order to give the video more of a narrative and meaning while at the same time as being fairly abstract in the way that it will just be shot as a 'day in the life' of this couple. The performance by the couple will be important in communicating the style of home movie, also communicating the theme of nostalgia, as well as the theme of love.

Props: I was not planning on including any props into my film as it is very candid and I want it to feel like it is being stripped bare without adding layers and layers on mise-en-scene so to speak.

Location: The location that I picked for my music video was the cliffs and seafront of Scarborough's North and South Bay. I chose this location because it is where I used to go as a child, so I knew the area for one but also it has sort of meaningful personal value to me and so does the song so I knew filming a 'day in the life' style of video here would fit and also motivate me because its what I want to do and where I want to film it. 

Costumes: The costumes for my music video will be typical modern indie rock, i.e. a lot of denim, black jeans, Vans shoes etc. The couple that we have chosen to cast in our music video already style themselves in the indie fashion so this makes it slightly easier in terms of costume as it will be their own clothes.  Below are examples of a male and a female modern indie rocker, this is the style that my music video's costume/aesthetic will be modeled around.
















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Cast List:

• Male in couple             Matty Laws
• Female in couple         Nellie Buttifant

14. Animatic

13. Storyboard

12. Lyrics, Lyric Analysis and Lyric Timings

Firstly the title 'Liquorlip Loaded Gun' suggests some relation to alcohol abuse and how maybe in a drunken state the lead singer may abuse/hurt others around him. I feel that the lyrics reflect this perception quite well, I also feel that love is a fairly major theme in the song too.

11. Defining My Audience

The audience that I would say this particular band would be targeted at is aged around probably 16-25 for a general range, but also suitable for people 25+. The type of audience that I would want to attract is the sort of audience that go to gigs, not necessarily large/arena gigs all the time but more intimate rock/indie rock gigs, sort of in an underground music scene not known to most of the mainstream public. The video for our band would probably not be shown on popular music television stations like MTV, VIVA or even KERRANG! YouTube would be the main place to watch the music video. The style of my audience will be sort of modern indie, i.e. ripped black jeans, leather or denim jacks, Vans etc.

Mood Board:

 Social Demographic:

 

The social demographic that I would be targeting would be D: the working class of unskilled manual workers and E: the casual/lowest workers.

Class D: I would target this class as it usual consists of people in their late teens to early 20's that do sort of manual jobs. Indie bands like Blossoms and Catfish and The Bottle men don't charge that much for tickets to their gigs, this is what Brother Be would be like.

Class E: I have targeted this demographic for the same reason as they do not necessarily make large amounts of money and the fact that my band is an indie band means that they would not charge huge prices for gigs, albums, merchandise etc.

This is the sort of demographic to be constantly listening to indie music on their iPhones, iPods or on Youtube, also looking for the next gig to watch by the next up and coming indie band, drinking in traditional pubs, drinking draft beer like Carling, Coors and Ales like Black Sheep or Punk IPA. Their jobs may not me the highest paying jobs e.g. bricklaying, contracting, joinery and even students. Students would probably be the biggest part of the demographic for my band and products, students spanning from college/sixthform to university. The student life is suitable to this as most indie bands now are used on music sharing apps like Spotify and Apple Music, both of which have a discount price for students with student cards or NUS. Fashion would be fairly important to my target demographic as the new style of indie fashion looks for new more outrageous ways to state ones individuality through clothing, this is ofte reflected in the music that some bands make also.